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Favorite Trivia – ADVERTISING, MARKETING & PUBLIC RELATIONS
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| Lee Iacocca’s father, who owned a couple of movie theaters in Allentown, Pennsylvania, was renowned by the kids in town for promoting his Saturday matinees, especially his offer one Saturday that “the ten kids with the dirtiest faces would be admitted free.”
Lee Iacocca – Iacocca: An Autobiography |
| Air travel: Its steady increase will soon force the advertisers to lay their billboards flat on the ground.”
Evan Esar – Esar’s Comic Dictionary |
| “Good marketing merely makes us look; great marketing makes us laugh and cry, and—buy.”
25 Lessons I’ve Learned about photography Life – Lorenzo Domingues |
| Cottonelle toilet paper slogan:
Be Kind To Your Behind |
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“Nell Theobald, the 21-year old Miss BMW, looked fetching in lederhosen at a BMW press conference during the 1966 New York Auto Show. Seconds after this publicity photo was taken, with television cameras rolling, 225-pound Ludwig the Lion sunk his jaws into her thigh and held tight until his handlers could prey her loose. Doctors were able to save Theobald’s leg, but post-traumatic stress interrupted her career. “According to a New York Times article that appeared in May 2006, after receiving $250,000 in damages from a subsequent lawsuit, Theobald became infatuated with the Swedish soprano, Birgit Nilsson, attending every one of her concerts around the world from 1968 to 1977. Theobald stalked Nilsson, even gaining access to her hotel rooms and backstage dressing rooms, stealing photos, dresses, and personal items. Nilsson’s diary revealed that Theobald was a menacing presence in her life. Sadly, Theobald took her own life in 1977.” Margery Krevsky – Sirens of Chrome |
| Burma Shave Highway Signs (several billboards for each advertisement):
“His Face was smooth “Grandpa’s beard |
| “Tobacco is a dirty weed: I like it. It satisfies no normal need: I like it. It makes you thin, it makes you lean, It takes the hair right off your bean; It’s the worse darn stuff I’ve ever seen: I like it.” Graham Lee Hemminger (Inscription on wooden cigarette dispenser in the ’50s) |
| “Your first 10 words are more important than your next 10,000.”
Elmer “Sizzle” Wheeler (The 5 Great Rules of Selling by Percy H. Whiting) |
| “Born in Los Angeles, 99 Cents Only mirrors the monomania of its founder, one Dave Gold, who worked from 4:00 a.m. to 7:00 p.m. every day to build an empire of some four hundred emporia across the West by stocking stuff he could sell at the same—and, to him, perfect—price of ninety-nine cents. Gold mastered this trick in his parents’ liquor store in downtown’s Grand Central Market. ‘Whenever I’d put wine or cheese on sale for $1.02 or 98 cents, it never sold out. When I put a 99 cent sign on anything, it was gone in no time.'”
Peter Lunenfeld – City at the Edge of Forever: Los Angeles Reimagined |
| “My mother once told me that in high school she won the state championship for catsup making. The girl with whom she’d shared a kitchen only won 4th place though they’d made the catsup in the same pot and there was no difference. My mother put hers in a glass jar with flowers painted on it that she painted herself. Packaging is all heaven is.”
Eve Babitz – Eve’s Hollywood |
| Americans are interested in 1) job, 2) home & family, 3) politics, 4) recreation, 5) health, and 6) events of national interest.
Percy H. Whiting – The 5 Great Rules of Selling |
| “Day 114. My brother-in-law Eric—now getting his doctorate in psychology—likes to lecture me about an experiment at a grocery store by researchers from Columbia and Stanford. They set up two tables offering free tastes; one table had six flavors of jam, the other had twenty-four flavors of jam. Oddly, more people bought jams from the table with six flavors. Nearly ten times more people, in fact. The conclusion was that the big table was just too overwhelming, too many options.” [December 23, 2005]
A. J. Jacobs – The Year of Living Biblically |
| “We have the dilemma of choice these days. You go into a store and there are fifty blenders to choose from, and you get a paralysis of choice.”
John Scalzi – The Books That Changed My Life (ed. by Bethanne Patrick) |
